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Wardrobe Maintenance: The Foundation of Great Style
Wardrobe Maintenance: The Foundation of Great Style
Looking after your clothes is just as important as choosing the right ones. In this blog, Alicia shares her top wardrobe maintenance tips to help your favourite pieces last longer,... Read more...
photo of me in the shapewear cami
The secrets to shopping your wardrobe and feeling fabulous every day
Alicia’s Top Wardrobe Tips After more than 40 years of helping women enjoy their clothes again, one thing has become crystal clear…The answers to looking and feeling amazing are already... Read more...
Why Losing Weight Doesn't Always Bring Style Confidence
Why Losing Weight Doesn't Always Bring Style Confidence
  I'm so excited to finally share that the July issue of Slimming World Magazine is out now, which means you can read my very first "Ask the Stylist" feature... Read more...
Has Menopause Changed How You Feel in Your Clothes?
Has Menopause Changed How You Feel in Your Clothes?
Feeling bloated, uncomfortable or lacking confidence in your clothes? Discover the breathable base layer helping women feel fabulous again. Your body changes. Especially during menopause. Suddenly you feel bloated.That tummy... Read more...
“It’s More Than Shapewear—It’s a Whole New Way to Feel Amazing”
“It’s More Than Shapewear—It’s a Whole New Way to Feel Amazing”
It’s More Than Shapewear—It’s a Whole New Way to Feel Amazing That’s why my shapewear was designed with three key benefits in mind: Physical, Psychological, and Social. When you get these... Read more...
Menopause, Confidence, and Style: Embracing Change with the Right Shapewear
Menopause, Confidence, and Style: Embracing Change with the Right Shapewear
Menopause, Confidence, and Style: Embracing Change with the Right Shapewear Menopause is a significant transition in a woman’s life, bringing with it physical, emotional, and mental changes. One of the... Read more...
Embracing Change: How Style and Shapewear Can Boost Your Confidence at Any Age
Embracing Change: How Style and Shapewear Can Boost Your Confidence at Any Age
Style has no age—only attitude! As women, our bodies evolve through the years, and with those changes, our confidence in fashion can take a hit. From menopause to shifting body... Read more...
Alicia's Journey: Helping Women Look and Feel Amazing Since 1983
Alicia's Journey: Helping Women Look and Feel Amazing Since 1983
40 Years of Helping Women Feel Confident: My Journey to Shapewear Every business has a story, and mine begins back in 1983, when I was just 20 years old. This... Read more...
Why Shapewear?
Why Shapewear?
Why Shapewear? The Story Behind Redefining Comfort and Confidence For over 40 years, I’ve helped women find their confidence through fashion—styling them with pieces ranging from Bond Street to high... Read more...