Meet Alicia
Fashion has been my life for over 40 years.
In my 20s, I opened one of the UK’s first boutiques to stock Moschino, later selling collections from Dolce & Gabbana, Prada and more. I dressed women in the world’s most beautiful clothes, but what really made me realise the power of what we wear was seeing the impact these clothes, and how we feel in them, have on our lives.
I built my career on the belief that confidence doesn’t come from buying more; it comes from knowing how to wear what you already own. My clients learned to “shop in their own wardrobes” - and love what they saw in the mirror.
But there was one thing I couldn’t fix with styling alone: the frustration women felt with shapewear. It rolled, pinched, squeezed, and left them feeling worse, not better. So I set out to change it.
I designed, and patented, a garment unlike anything else. Made from the finest Italian yarn, it smooths, supports, and flatters without discomfort. It’s the base every outfit deserves, and it’s nothing like the shapewear you know.
This isn’t about squeezing into an ideal. It’s about feeling amazing in your own skin, every single day.
Why Alicia?
Because I know how to transform more than just your wardrobe.
With over 40 years in the fashion and image industry - including running five successful retail fashion stores and dressing women in brands like Moschino, Dolce & Gabbana and Prada, I’ve mastered the art of making women look and feel their best.
I know that true style confidence starts from the base, which is why I created my shapewear collection. But I don’t just design products, I work with women one-to-one to unlock their confidence from the inside out.
As a professionally trained coach with Barefoot Coaching, I help women:
- Transform their personal style
- Build confidence that lasts
- Step into the best version of themselves
- Present themselves with impact in life and business
Work With Me
✨ Shop the Collection → Shop Now
✨ Book a One-to-One Style Session - in person or via Zoom. Email alicia@aliciakite.com to find out more!
✨ Book Me as a Speaker - inspire and empower your audience with my story, expertise, and energy. Email alicia@aliciakite.com to find out more!
Whether it’s your wardrobe, your personal brand, or your business, I’ll help you step into your next chapter with style, confidence, and clarity.
My clients are living proof
I thought I was looking for clothes
What I found was confidence, clarity, and a style that feels effortless.
Alicia has a gift for seeing the real you
She built a wardrobe around my personality, lifestyle, and body, and it works every day.
Alicia completely transformed my wardrobe and my confidence.
She just knows what works - even pieces I doubted became favourites, and makes shopping effortless, fun, and life-changing.