Meet Alicia

Why Me? Why Shapewear?

I’ve spent over 40 years helping women feel amazing—not by dressing them in something new, but by showing them the magic of what they already own.

I built my career on the belief that confidence doesn’t come from clothes—it comes from how you feel in them. And that's where it all started: helping women “shop in their own wardrobes” and fall back in love with their style.

My journey began in fashion at 20, when I opened my first boutique. That soon grew into five high-end stores, stocking the best from Prada, Dolce & Gabbana, and Moschino. Back in the 80s, it was the beginning of the designer era—I was right there at the start. I had the incredible opportunity to meet the designers, work with top models, and be part of the catwalk circuit in New York and Milan.

That’s where I learned something important: looking and feeling amazing doesn’t just happen.

From there, I became an image consultant and went on to train others, working with hundreds of women who all told me the same thing:

"I've lost confidence in my body. Nothing fits right. I hate wearing shapewear—it’s uncomfortable, ugly, and makes me feel worse."

And I didn’t blame them. Why should we feel like we’re being stuffed into sausage casings just to wear a dress?

But I knew the power of a good base layer—how it could transform the way clothes sit, how it supports posture, and most importantly, how it boosts confidence.

So, I invented my own.

The result? A patented shapewear range designed by someone who truly understands women’s bodies and the real frustrations they face. No squeezing, no rolling, no digging in. Just smooth lines, comfort, and everyday confidence.

Now, women all over the world are feeling the difference.

This is more than shapewear. This is about changing how you feel in your clothes—and in yourself.

Alicia Kite Shapewear.
Designed by a woman, for women—because you deserve to feel fabulous.