Meet Alicia

Why me, why shapewear?

I have been in the fashion and image business for over 35 years, opening my first fashion store aged 20, going on to open five high-end boutiques in the Midlands selling top brands like Prada, Dolce & Gabbana and being the first to sell Moschino in the UK, doing the whole catwalk scene from Paris, New York, London, and Milan. To go on to running a successful image consultancy business, plus training image consultants. I have helped hundreds of women look and feel fabulous, to now launching a shapewear brand.

And believe me, looking and feeling fabulous doesn’t just happen, not for anyone. You might ask why shapewear?

“Without proper foundations, there can be no fashion."

— Christian Dior

With my experience, using other companies’ shapewear and the psychology behind what we wear and how we feel, I was determined to take shapewear to the next level. I asked myself, ‘Why can’t we have comfort, support to create firmer-looking and feeling skin. A garment that improves our posture, which in turn makes our clothes look better and I needed style to make us feel good?’

Over the decades I have witnessed many women squeezing themselves into sausage-like shapewear contraptions. I’ve heard countless stories about wearing uncomfortable shapewear, and I’ve not found anyone who enjoyed wearing it! None of it made them feel stylish or good about themselves. Most people told me they couldn’t wait to rip it off and often didn’t even last a day before the item was shoved in their bags!

Until they try mine, the response has been incredible. Years of research and development, combined with listening to women's needs, resulted in a patented shapewear camisole that stands out in the market. The overwhelmingly positive response to my shapewear has validated its unique style and impact. My customer loved the shapewear camisole so much, they asked me to produce just the body, an item they now wear everyday. Other shapewear garments will be added, but one thing you can be sure of is that they will all be designed with real women in mind.