Think about your favourite pair of leggings.
Once designed mainly for the gym, now we wear them to walk the dog, travel, work from home and, if we could, probably everywhere!
But why do we love them so much?
For me, it isn't just about how they look. It's about how they make us feel.
A great pair of leggings gently holds your body. Your tummy feels supported, your bottom and thighs feel firmer and smoother, and you somehow feel more secure. You might even stand a little taller.
Now compare that feeling with pulling on a sloppy pair of joggers — or squeezing yourself into tight, restrictive traditional shapewear.
Completely different.
For me, style has never just been about what we wear. It's about how we feel when we wear it.
And how we feel in our clothes can affect our confidence, our posture and even how we go about our day.
That was hugely important to me when I started Alicia Kite.
Yes, my garments had to perform. I wanted them to smooth, support and help the body feel firmer. But just as importantly, I wanted you to feel GOOD wearing them.
And that got me thinking…
Why couldn't we have that wonderful leggings feeling underneath our normal clothes?
After spending so many years dressing women, I've seen how our bodies change through children, menopause, weight loss, weight gain and simply getting older.
I didn't want women to feel they had to change their bodies.
I wanted to create a soft, flexible base layer that worked with the body you have today — giving you that secure, supported feeling underneath the dresses, trousers, skirts and shirts already hanging in your wardrobe.
Something you could put on in the morning and happily wear all day.
And that became Alicia Kite — The Base Layer of Confidence.
