Helping women feel fabulous in their clothes has been my life's work.
Fashion has been part of that journey for over 40 years.
In my twenties, I opened one of the UK's first boutiques to stock Moschino, later adding Dolce & Gabbana, Prada and some of the world's most exciting designer names.
I spent years dressing women in beautiful clothes. But what fascinated me most was never the clothes themselves. It was watching what happened to a woman's confidence when she felt truly good in what she was wearing. The way she stood differently. Moved differently. That's what I was really there for.
That experience has shaped everything I've done since.
Over the years I moved into personal styling, confidence coaching and speaking. My work evolved, but my passion for helping women feel comfortable, confident and completely themselves never changed.
And the biggest thing I've learned in all that time?
Confidence rarely comes from buying more clothes. It comes from feeling great in the ones you already have.
Working closely with women over the years, I kept noticing the same thing: They'd find something they loved, then not quite feel the way they hoped when they put it on – especially as their bodies changed through pregnancies, menopause and the natural shifts that come with age.
It's a feeling many women know all too well. And it was the one thing I couldn't fix with styling alone.
But I knew that the answer wasn’t a whole new wardrobe, and it certainly wasn’t about needing a different body. They simply needed better foundations.
After 40 years of working with real women, I knew the answer wasn't more clothes. It was creating the perfect base layer underneath them.
Traditional shapewear has never been the answer.
It's always been too focused on trying to change the body, rather than helping women feel more comfortable and confident in their own skin.
Alicia Kite Shapewear is designed to do exactly that.
Made from premium Italian fabric and inspired by the principles of athletic wear, every piece is designed to move with your body rather than work against it.
No squeezing, no digging in, no counting down until you can take it off. Just a comfortable, supportive base layer that helps you feel fabulous in your clothes.
Because true confidence doesn't come from what's on the outside. It comes from what's underneath.
Discover the collection here.
Let's work together
Alongside running Alicia Kite Shapewear, I continue to work directly with women through personal styling, coaching and speaking engagements.
To find out more, please get in touch at alicia@aliciakite.com
My clients are living proof
I thought I was looking for clothes
What I found was confidence, clarity, and a style that feels effortless.
Alicia has a gift for seeing the real you
She built a wardrobe around my personality, lifestyle, and body, and it works every day.
Alicia completely transformed my wardrobe and my confidence.
She just knows what works - even pieces I doubted became favourites, and makes shopping effortless, fun, and life-changing.